Our interest in natural materials didn’t come from reading labels or learning technical terms.
It came from living with them.
Over time, we started to notice that certain materials simply made daily life easier. They were more comfortable to touch, less demanding to care for, and more forgiving when routines changed. Without consciously deciding to, we began choosing them again and again. This way of thinking builds on how we approach choosing homeware for our own home.
Comfort isn’t just about softness
When people talk about comfort, they often mean softness. But in everyday life, comfort is more layered than that.
It’s how a fabric feels when the room is warm.
How it responds when it’s used every day, not just occasionally.
Whether it allows air to move, or traps heat without you realising.
Natural fibres tend to perform well in these small, unglamorous moments. Linen stays breathable even when layered. Cotton adjusts easily to changes in temperature. Blended natural fibres can combine structure with softness in ways that feel balanced rather than heavy.
These are things you don’t always notice immediately, but you miss them when they’re not there.
Breathability changes how a home feels
Breathability is one of those qualities that rarely shows up in photographs, but it has a real impact on how a home feels to live in.
Fabrics that allow air to circulate tend to feel fresher over longer periods of use. They’re more comfortable to sit with, to wrap up in, or to keep nearby throughout the day. This matters in shared spaces and across seasons, where the same piece might be used in different ways.
We’ve found that when materials breathe well, they feel calmer to live with. They don’t cling, overheat, or demand constant adjustment. They simply do their job quietly.

Natural materials respond to use, not perfection
One of the reasons we return to natural materials is how they respond to being used.
Linen creases, but the creases feel natural.
Cotton softens, rather than wearing thin.
Blended fibres often become more comfortable as they adapt to regular handling.
Instead of asking to be kept “just right”, these materials adjust. They accept change. And that makes them easier to live with in real homes, where things are folded, moved, washed, and used without much ceremony.
Over time, this creates a different relationship with objects. They’re not something to manage carefully. They’re something to reach for.
Different fibres suit different moments
Not all natural materials feel the same, and that’s part of their appeal.
Some feel light and airy, suited to warmer days or layered use. Others feel more grounding, offering warmth without weight. Certain blends sit somewhere in between, adapting easily as routines shift throughout the day.
Understanding these differences changes how we choose homeware. Instead of asking whether something looks right in a space, we start asking when and how it will be used. Morning or evening. Summer or winter. Shared or personal.
Materials begin to guide those decisions more naturally than style ever could.
Why material choice comes before design
Design matters, but materials often determine whether a piece becomes part of daily life or stays on the sidelines.
A well-designed item made from the wrong material can feel uncomfortable, impractical, or short-lived. A simple object made from the right material often earns its place quickly.
This is why, when we think about homeware, we start with fibres rather than finishes. We look for materials that feel good to live with over time, not just ones that make a strong first impression.
Living with materials you trust
Returning to natural materials isn’t about nostalgia or purity. It’s about trust.
Trust that a fabric will feel comfortable across seasons.
Trust that it will age in a way that feels acceptable.
Trust that it won’t ask for constant attention.
When materials support daily life quietly and consistently, they free up space for other things. For rest. For routines. For being at home without thinking too much about it.
And over time, those are the materials we find ourselves choosing again.
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